Designing for the proxy. Why AI is changing who reads first. | by Aurélie Radom | Aug, 2026 | UX Collective

Marshall McLuhan argued in Understanding Media that every new medium changes not only how information is distributed, but also how it is created. Search engines rewarded discoverability, social media rewarded engagement, and LLMs reward interpretability. Whether we realize it or not, we are beginning to design with this new audience in mind. The problem begins when the signal replaces the thing it was meant to represent.